Blogging Advice I Wish I’d Had

Starting a blog is fun, exciting, and HARD. Like, really hard. Unless you really are doing it just for fun, with no hopes of ever making any money. Cause friend, this blogging thing is NO JOKE!

I am NOT making millions from my blog (not yet anyway – you’ll be the first to know!). I don’t have a gazillion followers and fans eager to read every little thing I write. But what I do have is pretty solid knowledge of what NOT to do when you start a blog, learned over the past year.

(I killed that blog by the way – if you want to know why, here are three reasons I am starting my blog over)

Perfect Isn’t Possible

I am pretty much a perfectionist.

I say pretty much because there are times when I resign myself to the fact that I can’t make something perfect and basically just quit trying.

This happened to me BIG TIME when I was focused on starting a blog, and once I realized that I was literally incapable of “doing it all,” I just quit trying.

This time around, I’m going back to basics.

If there’s a typo, if my design sucks (it kinda does right now, I know), or if something isn’t just right– it’s ok! I’m going to hit “publish” anyway.

Mostly because I am tired of making myself crazy over ALL OF THE THINGS, and also because I can’t allow the desire to be perfect to keep me from moving forward.

Appearance Isn’t Everything

Yeah, my mom used to say that. A lot. I was a pretty awkward kid, after all. But it’s SO TRUE!

There will ALWAYS be sites that look prettier than yours, logos that literally make you green with envy, and jaw-dropping graphics all over social media.

And that’s ok.

You do you, with what you have available to you RIGHT NOW.

Because at the end of the day, a blogger is a content marketer.

Creating and sharing content should be your main focus.

If you are using a free theme, so what? I am. It’s totally not my favorite, but I am not wasting any more of my precious time trying to design a website when it’s just NOT MY THING.

Remember what I said about not letting perfectionism get in the way when you are starting a blog? It includes appearance, too!

Give your readers your very best when it comes to content, and they will come back for more.

Free Step-By-Step Blog Content Planner

“Everyone” Isn’t Your Avatar

Ava-what?!?!

Avatar. Ideal reader. Dream client.

Whatever you call them, know this: “Everyone” isn’t reading your blog. Ok, now that you know the cold, hard truth, let me tell you the good news 🙂

Knowing exactly who you are writing to changes EVERYTHING. You know what you should write about because you know what problems your reader has. You know what voice to use, what graphics to create, and what content to share. You can even start selling products that address the EXACT NEEDS your reader has, so you can finally bring in some money!

Why am I including this in an article about thing no one told you? Because really, EVERYONE talks about finding your avatar or ideal reader, right?

They do. I listened to the podcasts, took the courses, and did the exercises. But it didn’t work.

I couldn’t write to my avatar because my brain KNEW she wasn’t real. I had written out every detail about her, given her a name, and even found a photo online that I thought looked like her. But it didn’t fool me.

When I would sit down to write, it never felt genuine. I still felt like I was writing to “everyone” and I held back.

Then I did something weird.

I picked a person that I had met on Facebook and started writing to her! (She doesn’t know it, because that would be even weirder…)

I didn’t pick her at random, but I did use what I knew about my avatar to find her.

And now, when I am writing emails to my list, or coming up with post ideas for this site, I just think about conversations I have had with her.

And you never know – my avatar might actually be you 🙂

Haylee Galloway

2 Comments on What No One Tells You About Starting A Blog

  1. What you say is true and so glad you wrote it down because blogging is no joke! It is fun but it is a lot of work. I am glad you didn’t give up either and congratulations on starting anew!

    Maureen

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